Website for business is necessary. Fact. You can ignore everything else on this page if you want. We know that you are busy. We do suggest that you read on, but we can tell you for certain that a business website is vital no matter what company you run. It is what will make you money. It is the website which will give off the best impression to your customers. Let us talk you through why website for business is so vital.
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Website For Business Fantastic “Top Reason” Lists
Your customer expect it
Probably the number reason why you need to get your hands on a website. You need to realize that your customers expect you to have one in place. Often, your website will be their first port of call when they wish to find out more about your brand. Don’t have one? They will go to one of your competitor’s that does.
You can reach thousands more people
Every sent out a mailshot? Most businesses have. Now, what if we told you that a decent website, which has gone through SEO, can generate you WAY more business than any mailshot could and be more cost-effective? Well, it can!
Your competitors has websites
Your competitors all have websites. You need to catch up with them eventually. How would you feel if somebody searched for a small business website in your area offering a service and you couldn’t be found but your competitors could? We can’t imagine that you would be that thrilled about it.
People search online for companies now
Gone are the days where people will open up their closest phone directory and thumb through the pages until they find a company that catches their interests. Instead, they are heading online and hoping they can find a company there. No small business website? You can’t be found!
Build up your brand
With a website, you have the opportunity to build up your brand to people. Tell people about what your company offers. Share information. People will love you because of it. Remember; people want to shop with companies that know what they are talking about. Your website will allow you to show that.
Increase your business credibility
Having a website shows credibility. Many people will refuse to deal with companies that do not have an internet presence. It just makes the company a bit harder to trust.
You never close
Your retail business will close eventually. There will be nobody there to answer the phones or make a sale. However, if you have a business website in place, your company can continue to ‘sell’ during off-hours. If people have any questions, they can drop you an email and you can open it whenever you want.
Reach customers a bit further afield than normal
If you have a business with no business website, then you will be lucky if you are able to reach far beyond the local area. You may have a lot of business there, but we are positive that you want more. Open up a business website. If you market yourself properly, you could potentially pick up business all over the country (or even all over the world!)
Consider your small business website as a marketing tool. If you distributed a leaflet or a brochure, you can’t share that much information. The more information you share, the more your website is going to cost. Run a small business website, and you can share as much information as you want. People can educate themselves about your products and services. You only need to pay the cost of maintaining your website too.
You want as much exposure for your business as possible. This is how you make money. This is one of the main reasons why you want a website. As we mentioned before, it helps you to get found in the search engines. This means that you can enjoy more eyes on your company.
Saves you more time
How much of your business day is spent on the phone, answering your client’s questions? Quite a lot, we would assume. Well, get a website in place. Pack it with information, and the number of people calling you will go down.
This ties into the previous point. You want the people that are getting in touch with you to be educated about what you offer. They will browse about your website. If they get in touch with you, you can be positive that they are likely to buy from you. This means that they are going to be much, much easier to convert into paying customers.
You can control the narrative
If you have no website, then it is likely that the first results in the search engines related to you are going to be reviews of some description. While you will not be able to eliminate these reviews (and yes, this includes the negative ones), if you have a website in place, you will be able to dominate the top few search results. You will control the narrative a little bit. Having a website makes it easier to knock those negative reviews off the front page of the search engines.
This is one of our favorite reasons for having a small business website. When you are having it developed, see if the web designer is able to incorporate some sort of mailing list feature into it. If they can, you can use the mailing list to collect emails of pre-qualified customers. Send them a promotion every now and then, or just some information. It is great for making sales.
Keep your customers are informed
Your website will allow you to keep your loyal customers informed about your business. Share information about your products and services. It is much easier to add new products and update prices on your website than it is to send out new brochures.
We covered this point briefly earlier. When you run an internet marketing campaign to promote your site, it is going to be a lot cheaper than sending out a mailshot. This is because with a mailshot, it is likely that your mail will be hitting people who do not care about your product. With a well-constructed internet marketing campaign, only people who care about what you offer will land on your page! This should, hopefully, mean that you have a better conversion rate.
You can sell your products online
If you have a product that can be sold, then add it to your website. There are many people out there who do not buy from stores nowadays. They buy from online only. Even if you only make a few dozen sales over the year (you will make much more than this), you could say having a website is worth it. These are a few dozen people that may not have purchased from you anyway, and they are going to tell their friends and family about your awesome customer service too!
Studies have shown that 90% of people use the internet before they make the decision to buy from a company. Having a website will enable you to showcase to these people why they should buy from you.
Quickly get out special offers
Once you have a regular number of people heading to your website, they may start to keep an eye on the special offers you have. Share them through your website. You may notice a boost in business!
Better customer service
Finally, you can use your website to offer better customer service. Through in some information here and there, maybe a few user manuals and the like. Videos for good measure. Customers will love it. It shows that you genuinely care about them.
Need help getting a website? Get in touch with us today to discuss having a website for business.